Between economic and ecological concerns, the trend is to reuse products, and not only in modest households. The point on this underlying trend that is the second-hand market.
New consumption patterns
Too short lifespan of products, waste, overconsumption ... so many subjects which are today denounced from all sides. Information is making its way into the minds of consumers, to the point that alternatives are emerging in terms of consumption patterns. Evidenced by the second-hand market which is experiencing a craze, this for all types of products. Likewise, recycling is taking root in our habits. Finally, we are increasingly developing the uses of our goods. And the car, a personal object, sometimes becomes a rental object at the same time as a source of income on weekends, or else shares the time for a carpool trip. Buying second hand is uninhibited and makes you proud to have been smart.
In addition to consumers' ecological concerns, it is also the crisis that is driving this behavior. According to the Cetelem 2012 Observatory, the purchasing power of households has decreased across Europe since 2005. And even if it improved in 2010, Europeans reacted by adjusting their purchasing power mode. This concern is particularly rooted in the minds of the French, for whom maintaining purchasing power is one of their main concerns. The solution: cut spending, as 76% of French people from the middle class did. In fact, sales outlets like Troc.com are delighted.
The used market meets today's expectations
All the elements are therefore there for the second-hand market to develop. And this is confirmed, according to a study by Credoc on the "Second life of objects, the practices of acquisition and abandonment of consumer products", of January 2012. Previously confined to old and massive furniture, the second-hand market changes and also concerns products bought only to resell them, as is the case for mobile phones. It is no longer reserved for people with few means but is now considered a smart purchase and a good plan. 30% of French people are also ready to buy second-hand Christmas gifts. Several factors can explain this craze. Internet, first of all, which clearly facilitates exchanges. The crisis brings out the economic benefit for the buyer and for the seller. Finally, ecological considerations are more taken into account, although they are not the triggering factor. This is found in stores. For example, at Troc.com (formerly Troc de l'Ile), new families of products have made their place on the shelves in recent years, such as sports and leisure objects, while the distribution method has expanded to the Internet.